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Two friends cooking in a garage...
That's how it all started back in 2016.
With dreams of revolutionizing the food industry. This could be the opening line of a joke… and yet, we managed to make up for limited resources with enthusiasm and hard work. Of course, our enthusiasm sometimes gets tested by economic crises or the daily windmill battles. In those moments, only our stubbornness keeps us going, just enough to take one more step forward and see the light at the end of the tunnel.
Many years later, we’ve long outgrown the garage, but we continue to hack the food industry and reform eating habits.
The Mission
We feel lucky because we realized at a relatively young age that our lifestyle (and especially our diet) largely determines our quality of life. For a long time, we thought a healthy diet was a luxury, and we had to travel half the world before the opposite became clear to us.
We realized that we have a choice. And everyone does. Our mission is to help as many people as possible recognize this.
In the world of breakfast products, healthy ingredients and taste are often seen as mutually exclusive - or at least inversely proportional. Should it be tasty or healthy? As consumers, we refuse to accept this trade-off. And as producers, we won’t either.
That’s why we did what we do best: we combined the best of both worlds in our products. Here, “free-from” meets gourmet, hand-baked meets mass retail, and healthy meets delicious.
Made for You
We know what makes a good granola, and you know how you like it. Early on, we learned that nothing compares to direct customer feedback.
In the middle of cold winters, we spent days standing at farmers’ markets, receiving feedback from you that proved to be priceless information. With your help, we perfected our recipes so that our products are exactly the way you love them.
