A Dream on the Shelf – Cupster Now Available at Whole Foods London
There are moments in life that feel almost unreal. You dream about them for so long, work towards them with everything you have, and then one day… they actually happen.
For us, this is one of those moments.
We’re incredibly proud (and a bit emotional!) to share that Cupster instant soup is now officially available at Whole Foods Market in London – yes, the Whole Foods!
For a small brand that started with a big idea and a lot of heart, this feels like a giant leap.
A Hungarian Idea with Global Dreams
Cupster was born from a simple but bold idea: to make real, flavorful soups that are fast, convenient, and actually good. Not just as a quick fix, but something you look forward to – whether you’re at your desk, on the go, or just too tired to cook. It started in a small kitchen with a few prototypes, hundreds of taste tests, and the hope that maybe one day, it would land in someone’s hands far beyond our home borders.
That day is here.
Seeing It Live Was Something Else
Of course, we had to see it for ourselves. Walking into the store, turning the corner, and spotting that familiar Cupster label on the shelf – it was surreal. There’s something incredibly moving about seeing your creation sit among some of the world’s most recognized brands in a store that champions quality, innovation, and sustainability.
It’s not just about the product. It’s what that shelf represents:
- The hours of hard work behind the scenes
- The failed batches and the “back to the drawing board” moments
- The encouragement from friends, family, and total strangers
- The belief that we could build something real and lasting
This Is Not Just Our Win – It’s Yours Too
We say this with all our hearts: this moment isn’t just for us. It belongs to every single person who has followed our journey – whether you’ve tried Cupster once or you’ve been cheering us on since day one. Your support, feedback, and kindness have kept us going when things felt impossible.
Thank you.
For believing in a small brand with a big dream.
What’s Next?
This is just the beginning. Getting into Whole Foods is an incredible milestone, but we’re not stopping here. We want Cupster to be available wherever you are – not just as a quick soup, but as a symbol of quality, care, and comfort food reimagined.
So if you're in London, go find us at Whole Foods and snap a pic – we’d love to see it! Tag us, share your thoughts, and know that you’re part of something we built together.
